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Jewel Bundles

Discussion in 'General Discussion' started by dlz9345X, Aug 22, 2019.

  1. dlz9345X

    dlz9345X Liked Citizen

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    Im f2p, but I always wonder, does anyone buy the jewel bundles???

    There are so many other bundles that make the jewel bundles seem like a prank ATA is playing. Almost every bundle is much cheaper and offers so many more jewels.
     
  2. Multiplat

    Multiplat Helpful Citizen

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    Cheaper?? Have you looked at the prices? The Golden Opportunity bundle with 90m gold costs $11,498.85!! It is a gift to us for ATA to put it on sale for $99.99.
     
    MadLad_ likes this.
  3. ProfessorDaddy

    ProfessorDaddy Citizen

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    The jewel bundles are indeed ridiculously over-priced. And you’ve highlighted exactly why that is!

    This is called arbitrary coherence. The price of gems is arbitrary, but once a price is set, it dictates the way consumers view every other price put before them.

    Companies use arbitrary coherence against us via a method called decoy pricing. It’s a marketing tactic. In this case, ATA has priced the jewel bundles substantially high, so that it seems like you’re getting a great deal with the other bundles! It makes you more likely to pull the trigger and buy something else, because you feel like you’re getting a good deal!

    (Currently, the best direct conversion for $ > gems is the $20 limited time bundle that shows up during major events. It awards 80k jewels (plus some keys). So $1 = 4K gems.)
     
    xXxSAINTxXx, Chinthe and RaV3nouS like this.
  4. DjGoldRock

    DjGoldRock Citizen

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    When a game app company puts a bull crap retail value on those pack? Well I just think of “Bring in the clowns’ Haha Such clowns for doing that! But sadly now every company is doing that it just makes me laugh I look at it once and I ignore it after that!
     

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