Jewel Bundles

Cheaper?? Have you looked at the prices? The Golden Opportunity bundle with 90m gold costs $11,498.85!! It is a gift to us for ATA to put it on sale for $99.99.

 

The jewel bundles are indeed ridiculously over-priced. And you’ve highlighted exactly why that is!

This is called arbitrary coherence. The price of gems is arbitrary, but once a price is set, it dictates the way consumers view every other price put before them.

Companies use arbitrary coherence against us via a method called decoy pricing. It’s a marketing tactic. In this case, ATA has priced the jewel bundles substantially high, so that it seems like you’re getting a great deal with the other bundles! It makes you more likely to pull the trigger and buy something else, because you feel like you’re getting a good deal!

(Currently, the best direct conversion for $ > gems is the $20 limited time bundle that shows up during major events. It awards 80k jewels (plus some keys). So $1 = 4K gems.)

 

When a game app company puts a bull crap retail value on those pack? Well I just think of “Bring in the clowns’ Haha Such clowns for doing that! But sadly now every company is doing that it just makes me laugh I look at it once and I ignore it after that!