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<p>[QUOTE=&quot;ProfessorDaddy, post: 7937, member: 78892435&quot;]The jewel bundles are indeed ridiculously over-priced. And you’ve highlighted exactly why that is!</p><p><br /></p><p>This is called arbitrary coherence. The price of gems is arbitrary, but once a price is set, it dictates the way consumers view every other price put before them.</p><p><br /></p><p>Companies use arbitrary coherence against us via a method called <u><b>decoy</b></u> <b><u>pricing</u></b>. It’s a marketing tactic. In this case, ATA has priced the jewel bundles substantially high, so that it <i>seems</i> like you’re getting a great deal with the other bundles! It makes you more likely to pull the trigger and buy something else, because you feel like you’re getting a good deal!</p><p><br /></p><p>(Currently, the best direct conversion for $ &gt; gems is the $20 limited time bundle that shows up during major events. It awards 80k jewels (plus some keys). So $1 = 4K gems.)[/QUOTE]</p><p><br /></p>

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